Highlights from Our World Sleep Day Launch

Mar 31, 2025

After a year of research, 23 different iterations, and endless testing, Breescape has officially arrived—and we couldn’t be more excited to share it with you. To mark this milestone, we chose the perfect day for the launch: World Sleep Day, a day dedicated to improving sleep for everyone. In that spirit, we're proud to introduce a brand made for every kind of hot sleeper. Whether you're battling intense night sweats or simply running warm, Breescape is here to keep you cool from lights out to morning.

To celebrate, we hosted a live event on our official TikTok account @breescapehome, bringing together sleep experts, influencers, and real users for a deep dive into the science behind cooling and how Breescape is redefining the way we sleep. If you couldn't tune in, no worries—here's a recap of everything we covered.

The Science of Cooling Sleep

We kicked off the event by diving into the science behind temperature regulation and its impact on sleep quality. Sleep technologist Brittany emphasized that our body temperature naturally drops during sleep, enabling deeper rest. However, heat retention in traditional bedding disrupts this process, leading to night sweats, sleep interruptions, and next-day fatigue. Dr. Dusan elaborated on this, explaining, "At least 75% of our sleep time requires a lower body temperature. Our bodies need to drop by 1 to 2 degrees to enter deep sleep, and when that balance is off, sleep cycles are disrupted, leaving us groggy and out of sync." He continued, "Our skin temperature needs to cool briefly under the sheets, which helps lower our core temperature—essential for reaching deep sleep, especially the non-REM stages."

Why Cooling Sleep Matters

When we asked Dr. Dusan why cooling sleep is so crucial, he put it simply: "It's not just a luxury—it’s essential for both physical recovery and mental clarity the next day." He went on to explain that without the right cooling, our circadian rhythm gets thrown off. "If we can't achieve that drop in body temperature, we lose the chance to complete proper sleep cycles, and our sleep quality suffers." When that happens, we're left feeling tired, foggy, and out of sync. Cooling sleep, he explained, is key to waking up refreshed and ready for the day ahead.

Real Sleepers, Real Results

We also brought in hot sleepers who opened up about their struggles—and how Breescape changed their nights:

@littlehouseonalittleland, a home and lifestyle creator: "I've tried so many cooling sheets, but these are a game-changer. I'm not flipping my pillow all night anymore—Breescape stays cool from start to finish."
@favoritefinds_, a product reviewer: "Other 'cooling' sheets only work for the first 30 minutes. But Breescape? Still cool at 3 AM."
@peachyymaddi, a lifelong hot sleeper: "I used to wake up drenched in sweat. Now, I actually sleep through the night and don't need to blast the AC anymore."

The Technology That Makes It Possible

What sets Breescape apart? CMO Eric shared the journey behind its innovation: "We've been asked before—bedding has been around for 2,000 years, so what's left to improve?” He said. “We took that as a challenge. People are still waking up hot, tossing and turning, and struggling with night sweats. That told us the problem wasn't solved—so we set out to fix it.”

Breescape’s BlendTek™ cooling technology works beyond the first touch:

“The moment you lie down, it absorbs excess heat—like flipping to the cool side of the pillow, but for your whole bed.”
“Most sheets trap warmth. Ours let air flow, so heat and moisture escape naturally.”
“Ever wake up sweaty? Not anymore. Our fabric wicks moisture away and dries fast—so you stay cool and dry.”

This isn’t just about feeling cool for a moment—it’s about staying cool all night long.

Cooler Nights, Better Days

Quality sleep isn’t a privilege—it’s a necessity. For too long, hot sleepers have struggled with restless nights, makeshift cooling solutions, and bedding that doesn’t perform. Breescape is here to change that.

By combining science-backed innovation with real-world testing, we’ve created more than just bedding—we’ve built a solution that transforms sleep. Because cooler nights lead to better mornings, sharper focus, and more energized days.